Dr.Anatha Sethuraman, CEO of DFMSim talks to the TBIs
It is a big challenge to identify an opportunity, to build a product around it and to develop its market. Learning to serve the customers and doing it in the most beneficial way is very important for any organization. On 3rd November, 2011 ConnectONE organized a talk on "Product and Market development". Dr. Anantha Sethuraman, CEO of DFMSim, California was the speaker for this session and he shared his experience of building products with all the young entrepreneurs.
He discussed the four horseman's theory of product development and a few case studies on market development. His case study on market development focused on IBM PC vs. Apple, Apple vs. Blackberry etc. He also shared his entrepreneurial journey of building his company product which offers innovative simulation technology that bridges gap between designing and manufacturing.
About the speaker: Dr. Anantha Sethuraman
Dr. Anantha Sethuraman is the CEO of DFMSim .Before joining DFMsim; Dr. Sethuraman served as Vice President of Design-for- Manufacturing (DFM) in the Silicon Engineering Group at Synopsys Inc. He has held executive and key technical management positions at FEI Company, KLA-Tencor, and Cypress Semiconductor. He also founded and led a successful high-tech start-up.
Dr. Sethuraman has over 100 publications and presentations in semiconductor processing. He has been issued 34 patents in the areas of CMP, semiconductor chip design, defect inspection, and process control.