Mr.Kunwar Sachdev, CEO & Founder of Su-kam Power Systems in ConnectONE
The challenge of B2B Marketing lies in generating high volume of high quality leads and retaining customers for future business transactions. On top of it, newer marketing techniques such as Intelligent Market Automation, Online Marketing and CRM systems create tons of data pertaining to customer preferences and insights into what is working and what is not.
ConnectONE scheduled a talk on "B2B Marketing" on 29th November 2011. Mr. Kunwar Sachdev, CEO & Founder of Su-Kam Power Systems was the speaker for the event. His raw and rustic style with a blend of passion about entrepreneurship, which led to his eventual success in the field of innovation provided life to the talk. He also spoke about his journey towards entrepreneurship.
About the speaker: Mr.Kunwar Sachdev
Mr. Kunwar Sachdev is the Founder and Managing Director of Su-Kam Power Systems, India's most admired power solutions provider, with a growing presence across India and over 70 countries worldwide.
After graduation, Mr.Sachdev joined his elder brother in sales and distribution of pen business. However, owing to differences in ideas and vision, he quit the business. This was the time when the cable television was quickly catching up in India and he anticipated a good market for cable TV accessories. At the young age of 20, without any financial support, Mr. Sachdev started Su-Kam Communications in 1992.
After the success of cable TV business, he turned his focus to power back-up systems and entered into the manufacturing of inverters in 1997. His desire to innovate made him closely involved with various functions of the company â right from R&D and production to business operations, strategic marketing and advertising. In recognition of his contribution to Indian business, Mr. Sachdev was given the most coveted 'Bharath Shironmani' and had been nominated twice for the 'Young entrepreneur of the year' by Ernst & Young. Su-Kam has also received 'National Award for Quality Products'.